Tom has more than a decade of experience in promoting video games for a huge range of clients -- from indies to the biggest names in the industry -- including BioWare, 2K Games, Microsoft Game Studios, Epic Games, CD Projekt RED and many more. Tom is currently Director at Evolve PR, which seeks to improve the way games are promoted, as well as the relationships between PR, media and consumers.
There's a constant tug-of-war in the PR world between quantity and quality. Is a press release effective if only 30% of media actually open the email? Do we actually benefit (other than financially) from working on a not-so-great game? Read on.
There's been a lot of controversy regarding video game PR, centered largely on the pre-release hype cycle: pre-orders and previews. Evolve PR director, Tom Ohle, argues that previews are not vital to the industry -- for developers, press and consumers.
Evolve PR offers a bit of insight into how you should go about getting media coverage for your video game, with a bunch of real, useful tips from the people who will actually cover your games - the media!
[Blog - 10/07/2014 - 11:43]
Alas, there 's no such ...
Alas, there 's no such thing as overvaluing YouTube -- data shows pretty clearly that you want big YouTubers to cover your game. You don 't have to give out keys left and right to get scammed.
[Blog - 10/01/2014 - 01:45]
Yeah, as I mentioned to ...
Yeah, as I mentioned to you, Leszek, we have to deal with this all the time on the agency side. It can be really overwhelming for us, and it 's our job to do this : I can 't imagine how hard it would be to launch a game AND ...
[Blog - 05/14/2013 - 12:50]
[Blog - 02/25/2013 - 11:56]
Yeah, part of the issue ...
Yeah, part of the issue here is that it 's all tied in with the current retail model. In order to get GameStop or whoever to stock your game, you need to be able to show that people will actually buy it. One way to gauge how many people will ...