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Ramin Shokrizade's Blog   Expert Blogs

 

I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

 

Expert Blogs

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.


The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.


Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.


This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.


Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.


Monetization expert Ramin Shokrizade attempts to explain that just because we CAN do some things to our consumers within a F2P business model environment, that does not always mean we should.



Ramin Shokrizade's Comments

Comment In: [Blog - 01/27/2016 - 12:55]

John, I 've seen meetups ...

John, I 've seen meetups for people to hang out and play old games, but not anything that looks like it is specifically for game development networking. I don 't use twitter, so perhaps that puts me at a disadvantage.

Comment In: [News - 02/01/2016 - 12:09]

Well, the good news is ...

Well, the good news is that since the King deal is bigger than all other activity in 2015 combined, these statistics are guaranteed to increase in 2016 : Though if you count the King deal, the drop is still around 60 for 2015, and the factors I have been predicting ...

Comment In: [News - 01/28/2016 - 04:23]

Okay I 'm about to ...

Okay I 'm about to talk about biology, which while normal for me, may seem unrelated to this article. Please bear with me. r n r nWesterners, and likely Easterners and everyone else, are getting a lot less sleep than they were even just a decade ago. So little sleep ...

Comment In: [Blog - 01/11/2016 - 01:36]

The design does certainly seem ...

The design does certainly seem more consumer friendly. I noticed the product on the app store but have not checked it out yet. I will.

Comment In: [News - 01/11/2016 - 03:50]

Derek, r nWhich political party ...

Derek, r nWhich political party do you think would NOT do this in the USA I think the use of profiling, and especially electronic profiling, have become so commonplace in American culture not that profiling is new for us, but computers make it a lot easier that the issue transcends ...

Comment In: [News - 01/07/2016 - 02:27]

Alex, as I read the ...

Alex, as I read the OP I was thinking to myself Aren 't most games now free Piracy was a big motivating factor for developers to move towards the F2P business model. Retail products are becoming increasingly rare. I 've become very reluctant to spend on retail products in the ...