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Nicholas Lovell's Blog
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Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.
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Expert Blogs
What makes a platform? Games or users? Console makers place their bets.  |
| Posted by Nicholas Lovell on Tue, 11 Jun 2013 06:33:00 EDT in
Console/PC,
Business/Marketing
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| Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win? |
| Read More... | 37 Comments |
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Xbox One: a flawed plan, well executed |
| Posted by Nicholas Lovell on Thu, 23 May 2013 09:43:00 EDT in
Business/Marketing,
Console/PC
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| The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen. |
| Read More... | 70 Comments |
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Five reasons why Apple’s loss of its IAP class action lawsuit is good for the industry |
| Posted by Nicholas Lovell on Tue, 05 Mar 2013 09:57:00 EST in
Business/Marketing,
Smartphone/Tablet
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| Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why. |
| Read More... | 17 Comments |
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Three ways to market your indie game |
| Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in
Business/Marketing
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| There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations. |
| Read More... | 7 Comments |
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Maybe Sony does get digital: the case for the defence |
| Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in
Business/Marketing
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| Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence. |
| Read More... | 17 Comments |
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Sony and Nintendo Don't Even Understand The Threat They Face |
| Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in
Business/Marketing
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| Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly. |
| Read More... | 43 Comments |
[More Nicholas Lovell Blogs]
Nicholas Lovell's Comments
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Comment In: Tamagotchi, FarmVille, and "Fun Pain" [Blog - 06/13/2013 - 06:50]
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I agree with your thrust, ... I agree with your thrust, but totally disagree with the Tamagotchi argument. In fact, I think Tamagotchi did the exact opposite of what you are saying. r n r nA Tamagotchi refused to let you have control of your life. It wasn 't up to you when you chose to ... |
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Comment In: The $60 price tag is just a starting point for next-gen AAA games [News - 06/12/2013 - 12:18]
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Again, I see a big ... Again, I see a big logical flaw in your analysis. r n r nYou say that a game sold fewer copies, and assumed that as a result you hurt the overall profit. r n r nThat may be true for Dead Space 3 I don 't know the numbers . ... |
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Comment In: Candy Crush Saga's King abandons in-app advertising [News - 06/12/2013 - 10:04]
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Also, it 's up to ... Also, it 's up to you whether you accept the lives. I always wait until I have used up my lives to accept the gifts. Cos otherwise, as you rightly say, I would be wasting them. |
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Comment In: Opinion: Xbox One's tough value proposition [News - 06/10/2013 - 02:41]
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That suggests that players can ... That suggests that players can keep their PS3 and Xbox 360 for living room experiences and spend the 500 on a iPad or Nexus for a different experience. r n r nAnd slowly start spending more time playing Candy Crush :- |
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Comment In: What makes a platform? Games or users? Console makers place their bets. [Blog - 06/11/2013 - 06:33]
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I think that is a ... I think that is a fair point. But MS is going after the big providers . i.e. appealing to publishers with DRM/tackling used games sales and other content providers with a cheque book. Sony is more focused on getting users. r n r nI think you could argue that Sony ... |
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Comment In: Xbox One: a flawed plan, well executed [Blog - 05/23/2013 - 09:43]
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I agree with your concerns. ... I agree with your concerns. I think that the SmartTV is a red herring. r n r nIt 's smart tablets and wowsers-that-HD-experience-is-cool big screens that don 't need to be particularly smart. r n r nTHe personal trumps the shared. Except where the shared is more cool for being ... |
[More Nicholas Lovell Comments]
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