Mike is a seasoned Design Director with 22 years of industry experience (formerly of EA, Radical, THQ & Glu Mobile). His expertise lies in the systems, mechanics & feature design and direction of racing, combat and character-action console games. He has designed, directed and balanced most of the gameplay systems, mechanics and driving physics for several versions of Road Rash and for Scarface: The World is Yours and has also done design and direction work on several EA franchises including James Bond.
Mike was a Studio Design Director with Glu Mobile, where he was a key Monetization, Retention, Usability, Analytics and A/B Testing leader within the company. He currently offers expert Mobile Retention, Monetization, Usability, Analytics, Economy, and Design Consulting Services.
Unsatisfied with the heavy imbalance of theory-based design articles, Mike started an on-going Gamasutra Feature Series on Gameplay Fundamentals in order to help fill the void of gameplay-focused design, level production and execution process articles.
http://www.gamasutra.com/features/20061128/lopez_01.shtml http://www.gamasutra.com/view/feature/3848/gameplay_fundamentals_revisited_.php?page=1 http://www.gamasutra.com/view/feature/3863/gameplay_fundamentals_revisited_.php http://www.gamasutra.com/view/feature/3959/gameplay_fundamentals_the_.php
The vocal Hard Core minority who are most prolific in gaming comments are clearly biased against Free2Play games. But the very same Capitalistic manipulation techniques being criticized have been used by all consumer-facing industries for 60+ years.
[News - 12/03/2013 - 06:37]
That sounds like someone who ...
That sounds like someone who doesn 't own any consumer goods because the manufacturing, sales, marketing, merchandising and PR tactics are so ethically distasteful. r n r nGame Development is a business. If you are successful you are allowed to make more games. If you are not successful you are ...
[Blog - 08/14/2013 - 10:25]
I would say Midcore evolved ...
I would say Midcore evolved on Facebook before iOS Empires Allies, Backyard Monsters but the maturation of the platform and the users was the same as described for iOS.
[Blog - 08/13/2013 - 04:50]
Yes. I would agree the ...
Yes. I would agree the term vertical is not a great fit because there are missing pieces and the systems/mechanics are still rough. Only Cerny, Wright and Miyamoto have the luxury of ongoing R D until everything is polished and tight. r n r nBut I still think the vertical ...
[News - 10/30/2012 - 04:16]
[News - 10/08/2012 - 04:10]
Step 1: Milla Jovovich r ...
Step 1: Milla Jovovich r n r nStep 2: r n r n r nI did find the first few RE movies fun. But without a smoking hot protagonist I doubt they would have done so well, true to the material or not.
[News - 09/17/2012 - 04:18]
Great information. r n r ...
Great information. r n r nPresumably the Chinese customized localized, social network and content culture-customized version also experienced Apple Featuring in China, which would significantly increase app discoverability and allow the app to shoot up the charts faster. Is that assumption accurate r n r nThe social and content-customization are ...