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App Store Optimization: The basics
by Maryna Petrenko on 05/14/13 03:35:00 pm   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 

This entry first appeared at www.prninjaapp.com

With hundreds of mobile games being released daily on the Apple App Store and Google Play, the science of how to get your game discovered is becoming more and more popular. Welcome to the world of App Store Optimization, or ASO, an indispensable and free technique for app promotion.

App Store Optimization is the practice of optimizing various elements of your game’s submission (game title, icon, screenshots, keywords, description) in order to maximize visibility in app store search results. ASO helps a developer to make sure that their game surfaces higher than their competitors’ games, which boosts downloads and increases visibility in chart rankings.

 

All it takes is a little research and some basic knowledge of marketing principles to give your game a higher profile. Independent developers simply can’t afford to miss such an easy and economically justifiable avenue for game promotion.


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Comments


Andrew Woods
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Great overview of the basics of ASO

Pedro Kayatt
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For Android I really do not agree with the "use borders" term...

Zack Wood
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What does "use borders" mean?

Kevin Nolan
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Zack - Late post but may be useful for anyone stumbling on this - they mean butting a border around the edge of the icon, like you see on Simpsons Tapped Out and Dragon Vale.

Because Android allows transparent parts maybe the best advice would be to (carefully) use transparency to enhance the icon. For example, like how God Of Blades and Finger Hoola use it.

Also, definitely, definitely feature a video if the app store allows it.


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