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Mark Johnson's Blog   Expert Blogs


Mark Johnson is a founding partner at Focused Apps with Rob Hunter. Mark's been building iOS apps since the app store opened in 2008, and is now concentrating on mobile games built with Unity 3D. Focused Apps latest game is Hit Tennis 3 for iPhone, which reached #2 on the US top free charts. Focused Apps are approaching 20 millions downloads of their games. Mark blogs at and tweets @markjnet

"Want success on the app store? Its the controls stupid!, and its the icon stupid!, and some other stuff too."


Expert Blogs

Posted by Mark Johnson on Fri, 13 Jul 2012 01:40:00 EDT in Business/Marketing, Smartphone/Tablet
We just launched Hit Tennis 3 for iPhone and reached #2 in the US top free after 10 days, all without spending a dime and without a 'lucky' Apple promo. How we did it...

Mark Johnson's Comments

Comment In: [Blog - 09/30/2014 - 01:46]

I recently joined a mastermind ...

I recently joined a mastermind group... the effect is profound . So awesome :- . Its helping me too - I 'm working hard on that thing I said I 'd do and absolutely not reading Gamasutra all day. Er... hmm.

Comment In: [Blog - 01/02/2014 - 04:58]

Here is how mobile advertising ...

Here is how mobile advertising works for us: r nDid it again profitably in summer of 2013. We earn much less than we paid for the users we got from the ads. But the users from the ads drive us up the charts where we get many more users ...

Comment In: [Blog - 01/11/2014 - 07:14]

Interesting article, thanks for sharing. ...

Interesting article, thanks for sharing. r n r nRe getting to the top of the charts. We 've gotten to the top free overall several times over the years with little to no budget in a lot of countries including US. It is possible with the right app, name, icon, ...

Comment In: [Blog - 01/09/2014 - 01:58]

:- awesome, congrats. ...

:- awesome, congrats.

Comment In: [Blog - 05/14/2013 - 02:51]

Good way of thinking about ...

Good way of thinking about f2p. One bad flaw however - are you confusing the market with yourself 'I ' 'I ' 'I '. Your customers are different, and different from you. eg some people love pay to win.

Comment In: [Blog - 12/13/2012 - 02:04]

Thanks, thats helpful feedback. Confirms ...

Thanks, thats helpful feedback. Confirms my suspicion that AB test data using only iOS6 might be reliable enough to work. We 're finding AB testing very difficult... its hard to get scripts and spreadsheets bug free and its hard to get the sample data set free of 'hidden ' influences. ...