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Jay OToole's Blog   Expert Blogs

 

My name is Jay O'Toole and I am currently an assistant professor at Georgia State University and am a member of the 2014 GGJ Research Committee. I study the influence of development team knowledge structures and processes on the outcomes of video game development projects.

Areas of research interest: entrepreneurship, product development, organizational learning, and top management teams

 

Expert Blogs

REMINDER: Help the Museum of Digital Art and Entertainment (the MADE) by completing a brief survey. The survey is a part of my dissertation research on video game development. For each completed survey, I will be making a $5 donation to the MADE.


Help the Museum of Digital Art and Entertainment (the MADE) by completing a survey. The survey is a part of my dissertation research on video game development. For each completed survey, I will be making a $5 donation to the MADE.


Posted by Jay OToole on Wed, 30 May 2012 04:58:00 EDT in Business/Marketing
How can you improve your chances of generating more support for projects posted on crowdfunding sites like Kickstarter and Indiegogo. In short, research my colleague and I conducted suggests "be more positive."


Posted by Jay OToole on Wed, 23 May 2012 03:11:00 EDT in Business/Marketing
Quite possibly the most commonly offered advice dispensed to anyone interested in starting their own business is "write a business plan." Despite the advice, research on the influence of business plans on start-up outcomes is mixed.


Posted by Jay OToole on Tue, 17 Apr 2012 06:06:00 EDT in Business/Marketing
After analyzing commercial PC games between 1994 and 2006, Ethan Mollick, assistant professor of management at the University of Pennsylvania, concluded that producers have a greater influence on game revenue than designers.


Posted by Jay OToole on Fri, 06 Apr 2012 01:49:00 EDT in
My name is Jay O’Toole and I am a PhD student at UW-Madison interested in all that goes into making games. I decided to start this blog to write about observations based on my own research and those of other scholars examining the video game industry.



Jay OToole's Comments

Comment In: [Blog - 12/02/2013 - 05:37]

Game jams are open to ...

Game jams are open to everyone, not just designers. I would highly recommend game jams for people on the marketing end of the industry as great ways to network and identify novel opportunities. If you are on the marketing end of the industry and have little knowledge or awareness of ...

Comment In: [Feature - 01/28/2013 - 04:00]

Thanks Pawel I found your ...

Thanks Pawel I found your additional insights extremely helpful. Thanks for taking the time to write the postmortem in the first place and taking the extra time address some of my questions. Good luck with your future projects

Comment In: [Feature - 01/21/2013 - 04:00]

I really enjoy postmortems and ...

I really enjoy postmortems and yours is no exception. So, thank you. I apologize if some of my questions appear naive or unimportant. I am still very much learning about game development and the inherent challenges and risks associated. For what it is worth, I thought I would offer a ...

Comment In: [Blog - 06/11/2012 - 08:57]

The recommended wording change would ...

The recommended wording change would have made more sense--good catch and suggestion. Unfortunately now that the survey I will have to wait until my next project to make the update. Despite the numerous reviews, edits, pilots, I missed that one--but good to know moving forward. r n r nStill, I ...

Comment In: [Blog - 05/30/2012 - 04:58]

We took steps to address ...

We took steps to address that very issue, both at the project-level and individual level. At the project level we included type of loan request in our models to address two concerns: 1 certain loan request types might be correlated with using more positive words and 2 some types of ...

Comment In: [Blog - 04/17/2012 - 06:06]

You raise excellent questions Ferdinand. ...

You raise excellent questions Ferdinand. Dr. Mollick 's data does not provide sufficient detail as to the actions producers took or could take to influence the revenue of the games published. However, he does draw attention to the work of others Burgelman 1991 described as viewing middle managers as the ...