Will we have Sex+ next to Nike+ anytime soon? Is there no privacy left? Apparently not! Well at least youngsters in Sweden don’t mind sharing their “under the sheets” performance. Proves that we live in a world that becomes more transparent every day. Is this a bad thing? In this case: “no!” This brilliant campaign made young people aware of the danger of not having safe sex. The Stockholm County Aids Prevention reached beyond their goal. They promoted safe sex in a really original way that appealed to the Stockholm youth. Although this is a serious matter, the campaign itself is fun. It has to be to become successful. Don’t take it to serious if it helps the outcome. The result counts! I can imagine that in some cultures this wouldn’t work at all, but for the Stockholm youth this campaign rocks. Did the gamifier who pulled this off really get involved himself? :)

Will Charlie Sheen be on top of the Sex+ leader board? We just have to wait and see. For now go to the page titled "Gamification of sex" on my website, watch the video on it and form your own opinion. More than happy to hear what you think.

It really is a great example of Gamification!