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October 21, 2014
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Ethan Levy's Blog   Expert Blogs

 

Ethan Levy is an 12 year veteran game designer and producer. Starting as an intern at Pandemic Studios on Star Wars: Battlefront, he has contributed to over 40 shipped games across every genre and platform. He has worked at companies including EA/BioWare, PlayFirst and iWin. In 2012, Levy founded FamousAspect to serve as a monetization design consultant with a focus on free-to-play games for mobile, tablet, PC, web and console.

 

Expert Blogs

Posted by Ethan Levy on Tue, 07 Oct 2014 06:30:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
GvG events are a major driver of retention and revenue in mobile F2P games. In this inside look at what it is like to be a high value player, I spend $200 and 5.5 hours to help my guild top the charts in a 3 day event in a build and battle style game.


Posted by Ethan Levy on Tue, 30 Sep 2014 01:46:00 EDT in Business/Marketing, Indie
2.5 years ago I left a stable job at EA with a year of savings in the bank. One failed startup and two games later, I'm still independent thanks to an accidental career in consulting. This post shares some entrepreneurial lessons learned along the way.


Posted by Ethan Levy on Tue, 16 Sep 2014 09:50:00 EDT in Design, Indie
While working on narrative experiment flapping bird, I questioned my initial decision to make my main character straight and male. So I asked gamers on Reddit's r/gaymers if inclusive language would make for a better game. This is what I learned.


Posted by Ethan Levy on Thu, 11 Sep 2014 07:00:00 EDT in Business/Marketing, Design, Console/PC
Following an experience spending $100 on IAP content in Battlefield 4, I highlight shortcomings in the experience and propose methods that spending additional money inside the game could be improved.


Posted by Ethan Levy on Thu, 28 Aug 2014 02:21:00 EDT in Business/Marketing, Design, Console/PC
Following the introduction of several IAP elements in Battlefield 4 over the past few months, I investigate the effects spending $100 in shortcuts and Battlepacks has on the multiplayer experience.


Posted by Ethan Levy on Tue, 19 Aug 2014 09:25:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
I dedicated $100 and 10 hours to climbing the PvP leaderboard in a free-to-play, mobile, build and battle game. This is what I learned along the way.



Ethan Levy's Comments

Comment In: [Blog - 10/07/2014 - 06:30]

Yes, if your goal was ...

Yes, if your goal was player engagement and not retention, I see no reason an event system without pay-to-participate mechanics couldn 't be successful. In fact, it could open up the design to incorporate more skill into your event score, which could make the event more fun and further increase ...

Comment In: [Blog - 09/30/2014 - 01:46]

Funny that, isn 't it. ...

Funny that, isn 't it. It truly is a grass is greener scenario. When working for a corporation, one pines for the life of independence. When working for yourself, one starts to miss the camaraderie of an office.

Comment In: [Blog - 09/16/2014 - 09:50]

Thanks much Glad you enjoyed ...

Thanks much Glad you enjoyed it.

Comment In: [Blog - 08/28/2014 - 02:21]

Before comparing the stats, I ...

Before comparing the stats, I had a fun time playing BF4, which is an undoubtedly great multiplayer game even as an unskilled player, but a negative experience with IAP. I actually think I had slightly less fun on the IAP run due to the letdown of feeling like I was ...

Comment In: [News - 08/28/2014 - 12:03]

If there are any specific ...

If there are any specific topics you would like me to cover in my talk, let me know in the comments section here or on Twitter.

Comment In: [Blog - 08/19/2014 - 09:25]

I continued playing this game, ...

I continued playing this game, but much more casually. I am using it as my gap moment game for the time being. In the most recent tournament, where I did not spend nearly as much time playing PvP and was focused more on building up my city 's income, I ...