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Sometimes when writing these posts, I like to begin with a mildly shocking and/or thought provoking statement, presented bluntly on a line of its own, then use the post as a whole to explain the deeper meaning of the statement. I’m going to do this today…here goes:
3D is the least impressive thing that the Nintendo 3DS does.
AH HA! There! Did I blow your mind? No? Sigh...I tried...
Anyhoo,
I’m not the first to make this statement, it’s something that has been said by the likes of CNN's Scott Steinberg. In his article, Steinberg refers to the 3DS’s upcoming multimedia features, specifically Netflix capability and internet capability, and says that the 3D on the 3DS is simply a “Trojan Horse” to get the device into the hands of consumers. I couldn’t agree more, but today I’ll discuss how this “Trojan Horse” mentality relates more closely to the actual world of games.
Watch as Nintendo delivers another AR system to an unsuspecting household (Yes, I'm back to using Monty Python pictures)
The idea of “gamification” has been a hotly debated topic among the gaming industry. Gamification refers to software applications that give people game-like rewards for performing everyday activities. This could extend to everything from personal devices to ATM machines, instilling “good behaviors” by giving users digital incentives.
Games that give rewards for exercise, such as Wii Fit, could be seen as an example of this kind of real-life reward system. This form of gamification is controversial because many experts disagree that real life should require a reward system.
Gamification has also been called a “fad” and a “buzzword” by critics who believe that it is just another method of advertising. The 3DS’s power comes not from its 3D screen, but in its ability to gamify the real world, albeit in a much more interesting way than by offering reward systems.
The 3DS, with its (albeit low resolution) stereoscopic camera, supports Augmented Reality gameplay. Augmented Reality is a method of displaying digital content over images of the real world, giving the user real-time information.
The most basic type of this display is the line of scrimmage and first down line on the field when watching football games on television. Devices that support this kind of technology create an experience not unlike peeking through the Looking Glass of Lewis Carroll’s Wonderland stories.
The University of South Australia’s Wearable Computer Lab created an AR version of Quake that reads the player’s physical surroundings using 3D cameras and GPS technology and projects Quake enemies and game objects into a pair of glasses worn by the player. While the application is certainly innovative, the rig used to create the effect is cumbersome.
Projects like this paved the way for the 3DS
The 3DS offers Augmented Reality in a device that can be carried in someone’s pocket. The packed-in game Face Raiders allows players to turn their surroundings into a Space Invaders-esque shoot-em-up environment, where alienized faces of their friends and co-workers descend from outer space and rip holes in the camera image as though they were destroying reality itself, leaving only outer space behind it.
AR Games uses the 3DS’s clever packed-in cards to transform the user’s table, desk, wall, or whatever surface the card image finds itself on into any number of game environments, such as a shooting range, jungle, mountain range, or a fishing pond. Targets, pools of lava, and dragons pop out of these everyday objects as though they actually exist and require the 3DS’s screen to see them.
One of the best parts of these AR applications is that the games require that players utilize other socialization-friendly tools on the system to take full advantage of them. AR Games has additional unlockable games that must be purchased with coins the player earns by walking outside with the 3DS’s pedometer features activated. Face Raiders will only let players gain access to additional levels once they have taken pictures of others with the system’s cameras.
The unfortunate aspect of this technology in the 3DS is that it is not the feature that is being most advertised by Nintendo. Ads for the 3DS tout the system’s glasses-free stereoscopic 3D, citing the system’s inward-moving 3D (as opposed to traditional glasses-using 3D that has objects popping out at the viewer from the screen) by using the tagline “take a look inside.”
Only those paying close attention to game industry news sites would know about the AR features of the 3DS before they pick the system up, causing some to think that the 3DS is simply a Nintendo DS with better graphics and a gimmicky screen that may or may not enhance actual gameplay.
It is also these gamers that complain about the launch lineup’s lack of “killer apps”, e-shop, and Internet browser. Would Nintendo be better off advertising the AR features more prominently or even renaming the system to better highlight its AR potential?
I say no.
With a bevy of 3D television sets and cameras entering the market, 3D movies invading multiplexes, and Sony advertising the 3D capabilities of its Playstation 3/tv/glasses combinations, “3D” has become an entertainment industry buzzword of its own. Nintendo’s new handheld uses 3D cameras and screens to create better AR applications, but it has to find its way into homes to show off these AR apps.
3D is in the current popular consciousness, and Augmented Reality currently escapes most consumers when it is explained to them. Demonstration is the best tool for introducing the new technology, and while this may be done with thorough ads and videos, it is best to explore Nintendo’s apps yourself.
This is why Nintendo certainly makes no secret of the AR Games application. When new 3DS owners unbox their system, they find a pack of clearly labeled AR Cards and directions on how to use them. Likewise, the system gives step-by-step instructions in the app itself on their use. Nintendo knows that AR is something that should be experienced first-hand and allowed to make its way into the market before they go all out advertising its use.

This may also have ramifications in the choosing of Nintendo’s launch line-up for the system. Many of the games that gamers are looking forward to are not coming out until later this year. While this may simply be a product of long development times or Nintendo’s infamous perfectionism, it offers users a period of at least one and a half to two months before more passive entertainment experiences such as Netflix and web-browsing are introduced to the system.
As stated previously, many of the AR applications require the user to use the socialization-friendly aspects of the system such as face recognition and the pedometer. The system also utilizes a feature called Street Pass to communicate with other 3DS users’ systems as the owner walks by with the system in sleep mode.
Far from being a traditional mobile gaming machine, a smaller device that plays traditional video games, this is a game machine that DARES the player to go outside and interact with others. Kotaku’s Stephen Totilo opines that “You’ll never forget your first 3DS Street Pass notification”, while in Washington, D.C. a social group has emerged on Facebook for meeting up to use the very same feature in various games that support it like Super Street Fighter IV and Nintendogs + Cats.
As it stands, the best “gamer game” on the system is the aforementioned Street Fighter title, but even that is essentially a remake of a remade game from 2008. Had the system launched with Kid Icarus or Ocarina of Time, however, players may be spending their time with the system on the couch rather than taking advantage of its AR features.
This is especially somewhat ironic for Ocarina, which had in it an item called the “Lens of Truth”, that was a magnifying glass that Link held up to see hidden objects. The camera and screen of the 3DS itself pretty much does the same thing.
I will actually be SHOCKED if a feature alluding to this item is not part of the 3DS remake of Ocarina. How cool would it be to explore your real-world surroundings as though they were secretly being invaded by creatures from the magical land of Hyrule that could only be seen through your 3DS.
Link is also waiting for his copy of Ocarina of Time
With its AR features and 3D screen, the 3DS not only has an interesting gimmick, it transforms the idea of a “mobile gaming device” into one that turns your real world into a playground where items from your imagination wander freely.
While other mobile apps such as the public digital art project, Layar, have explored these possibilities, the 3DS is putting them into the hands of the everyday consumer rather than simply the tech-savvy digital artist. Now everyone can have a magic looking glass through which to see the world around them, opening new possibilities for play.
Taking the “?” Card idea to the next level, couldn’t Nintendo or another game company create a series of ads or public art pieces that by viewing them through the 3DS, become clues to a huge scavenger hunt or alternate reality game where digital creatures live? The possibilities are endless. And for those looking for a more traditional gaming experience with the system, they will be coming within the year. Until then, it’s Spring: switch on Street Pass or Face Raiders and go discover something new outside.
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I suspect that 3DS will be a step backwards for Nintendo in the sense that it will shrink the portable games market rather than expand it like the DS did. The poor launch line-up supports this idea. It seems like Nintendo are focusing on gimmicks rather than what made the DS and Wii a success: the games.
Having said all that, it's not too late to turn things around. If Nintendo can focus on their strengths and look at their best-selling DS software and improve on it without destroying its essense they could have another hit with the 3DS. They also need to get a proper 2D mario out pretty soon. That one's not optional. At the same time, if they can create an online store that is actually works well and has actually decent games on it, they might be able to expand their scope. This is much more important than a 3D screen or AR "games" because it makes the user's life easier rather than harder (they wouldn't have to carry and switch between so many cartridges). It could make getting to good content more convenient.
I look at the system's AR capabilities the same way I look at motion control: in the hands of very creative "out of the box" developers the technology will sing, in the hands of developers trying to shoehorn it into a design that doesn't need it as an added gimmick, it will be only just a gimmick. The idea of the real world gaining that extra layer of discoverable game content is a pretty mouth watering one, and I am certainly not the only person who has ever argued that (read Space, Time, Play: Computer Games, Architecture, and Urbanism for a really good list of ways that tech like the 3DS can be used in the urban environment.) Nintendo may not have invented the concept of AR, but they are making it marketable for a mass audience in ways that mobile apps or the aforementioned EyeToy have not done yet. Again, it really depends on forward thinking developers being responsible with their use of the tech, otherwise the AR and 3D will be like some of the ported PS2 games with added "waggle" that we've seen on the Wii.
As far as the launch lineup is concerned, I wouldn't judge the future lineup of the system based solely on the first few out the door. The XBox 360 had an abysmal launch lineup in my opinion, and look how many wonderful games are out for it now. If you've played the current 3DS games, a lot of them are really fun. Pilotwings is relatively short lived but the time you spend with it is excellent (and the 3D actually does make the game easier to play.) I think that your saying that Nintendo isn't focusing on making good games is an enormous misstep on your part. The games that they have shown off coming for the system look really great. As far as third party games for the system go, I generally don't believe you can blame one developer for another's shortcomings. If Ubisoft wants to lazily repackage a Rayman game YET AGAIN, that's on them. Yes, Nintendo could put more control on not letting that software through, but then again you would have to indict every publisher and hardware manufacturer that's ever had a bad game on one of their systems. In a world where Activision essentially remakes Modern Warfare 2 every year and is praised for doing so, you can't really nay say Nintendo for letting a fun and successful game like Street Fighter IV on its new portable 3 years after its original release.
Have you actually spent any time playing with the system?
I wasn't talking about accessibility (although the 3DS is $100 less accessible than the DS). I was talking about demand.
I think a distinction needs to be made here between motion controls and AR. Motion controls on the Wii were utilised by its flagship product Wii Sports, which was bundled with the console. It was a *game* feature and backed up by an actual game. Not only that, but it was a hit game that everyone was talking about. It drove console sales. The AR features on the 3DS are completely different in this regard. The included "games" are regarded as a technical curiosity and are not generating any buzz outside of techie circles.
You are looking at this as a technology enthusiast, not a game enthusiast. I'm not saying you don't like games, but like myself and most others who visit this site, you are interested in technology in it's own right. If you are looking at mass-market appeal you need to turn off the techie part of your brain and leave only the gamer part on. Many many people have made this mistake before you, including myself. And, I'm not saying that AR features and games can't exist, just that there's no evidence that they will be popular.
Regarding the launch line-up, I agree that initial line-ups are often poor. But looking at the launch games and announced games there seems to be a general philosophy which I think will be harmful to the overall success of the 3DS. The 3D screen pressures developers to make more 3D games for the sake of it. The first announced mario game is 3D rather than 2D (i.e. for tech-oriented gamers rather than the mass-market) etc. As I said, this is just what it seems like to me right now. They could turn this around with the right games. Right now I can't see any benefit from owning a 3DS over a DS except for Street Fighter.
As to questioning my ability to separate the tech and gaming parts of my brain, I should tell you that I study games professionally. If I acknowledge that technology can create interesting new game opportunities then it is because I am excited to see games and genres beyond what we have previously had the opportunity to make, not for the sake of tech but for the sake of games and play. Technology is merely a tool for creating game experiences. For example, take the different versions of Dead Rising: the XBox version uses the tech to create large hordes of zombies, sacrificing the polygon count of main characters for the gameplay experience. In the Wii version, the system couldn't handle hordes like those found in the higher definition XBox, so the game experience suffered dramatically.
I once heard an architect lecture about selling clients things that they didn't know they wanted. He was asked to renovate a closet in a monastery and ended up building them a whole new addition when he discussed the needs of their daily schedules. Another example is the evolution of the internet: when all we had was dial-up the internet was for information and communication. Because broadband internet came into the picture things like social media, Facebook, and YouTube are now possible. This is why I call the 3D features in the 3DS a "trojan horse" for the AR technology that the average consumer doesn't quite have a handle on. Yes, the games are included slightly more obscurely than a shiny Wii Sports disk (though, the dragon from the AR Games is quite prominent in the 3DS TV ads) but someone who discovers them thinking that they only purchased a 3D game device may think to themselves "hey, this is cool, I hope they make more games with this!"
If anyone can kickstart an AR goldrush Nintendo are it. I just don't see today's public apathy being turned round by any device that gives just a narrow window into AR. I don't see it being anything but a supporting feature on this type of device, an nice extra but not the sales driver.
In any case, going back to the article and the 3DS: Nintendo's implementation is pretty similar to that used by the Eye of Judgement game on the PS3, back in 2007: it relies on the use of simple, sharply delineated shapes (i.e. the cards) and generates it's "AR" view by extrapolating from the angle and orientation of the card. As such, it's not really augmenting reality as you're not actually interacting with your enviroment. Instead, it's just providing an illusion thereof by creating a flat 2D plain based on the position of the card - which could be on the wall or ceiling, if you want your Nintendog to defy gravity!
To be fair, it's still impressive to look at, but it's also impractical and highly limited - if I'm commuting on a bus or train, then it's unlikely that I'm going to have somewhere to lay the card flat. Similar applies to when I'm at home, unless I want to sit at the dinner table, rather than parking on the couch and leaning back. And to further compound the issue, the bus/train aren't exactly the best places to be waving a 3DS about; it's liable to annoy other passengers (and at home, my girlfriend will probably kick me off the couch). Not to mention all of the potential issues with lighting levels for the camera...
To be fair, other people may be more dedicated, but the keyword there is "dedicated": it takes more effort to setup and play an AR game. They're also relatively easy to hack; people were able to simply photocopy the AR cards for Eye of Judgement (thereby killing the secondary "booster pack" market that Sony was relying on), and I've seen footage of a 3DS quite happily accepting the photo of an AR card, as displayed on a smartphone screen.
And to finish, Eye of Judgement was something of a commercial failure - vgchartz pegs it as having sold around 300,000 copies, Sony stopped releasing updates in 2008 and the online servers were shut down in 2010. It can be argued that the system requirements (PS3 + eyetoy camera) were a factor, but I suspect it's more like the Wii/Guitar Hero problem: once the initial gimmick-factor has worn off, they tend to get relegated to the cupboard until the next time you throw a party...
Also yeah, I'm probably not going to play AR Games or Face Raiders on the train, but I could still see AR being used as the digital device for something like an alternate reality game or the old cell phone game Botfighters (players stored robots on their cell phones and the phone would go off and enter you into a fight when you were in proximity of another user, who you'd have to find and chase, texting one another weapon shots.) If smartphone barcode scanners are being used to read the codes on ads then why can't Nintendo or someone else make a game that responds to images on ads or placed pieces of public art?
It's a given that AR technology will end up getting incorporated into Alternate Reality games (http://en.wikipedia.org/wiki/Alternate_reality_game), but it's perhaps significant that the vast majority of Al-Rel games are marketing campaigns: they're not expected to make a profit and they're generally based on drumming up further attention for something which is already high-profile (Bioshock 2, Portal, The Dark Knight, the 2008 Olympic Games, etc) and time-limited: when the game/movie/event is launched, the al-rel game shuts down.
I'm also not too sure about concepts such as BotFighter, either - or at least, the prospect of trying to play AR games with strangers. There's a lot of potential issues, from logistical (e.g. finding someone who wants to play a given game 3 months after launch) to technical (e.g. someone setting up a fake game request for spamming purposes) social (e.g. kids using it to send out "anonymous" insults, or the spectre of an adult using it to groom children) and time - what if the other person has to get off the bus (or is just a sore loser), leaving the game unfinished?
It'd be interesting to find out if any of the above issues were a factor in Nintendo restricting StreetPass to passive data-sharing only...
On a less cynical note, it's a bit of shame that Google/Apple haven't built a standard "AR" app into their OSs. Imagine being able to point your phone at a barcode on a poster (containing a link to a 3D model - e.g. ar://www.blah.com/model.ar) and having an character from the movie appear!
That is very true that Alternate Reality games are usually (unfortunately?) for marketing purposes. I would propose this scenario for you though: WHAT IF Nintendo is planning on announcing/releasing a big new game project (come on Pikmin 3!) for the Wii or 3DS and utilizes the 3DS as a medium for exploring a whole AR game devoted to the release (like "I Love Bees" did for Halo 2.) Potentially, Nintendo could utlize the system that the game is on to advertise the game itself. People reaching reward points in the game could get 3D screenshots and downloadable demos put onto their 3DS devices. Now how cool would that be? I'd play that.
As for your less cynical note: I think that's been the problem with AR: bad implementation. Sure the EyeToy did interesting things, but I'd much rather see my outside world augmented with 3D characters than my living room. I think Google has missed some opportunities to create a packed-in piece of software to make the AR more pervasive, but I think that's where Nintendo might be capable of taking advantage of this.
Then again I could be wrong. Nobody could end up being actually inventive with uses for the device and the 3DS would become another delivery system for Madden and CoD modeled release schedules. Time will tell.
"WHAT IF Nintendo is planning on announcing/releasing a big new game project (come on Pikmin 3!) for the Wii or 3DS and utilizes the 3DS as a medium for exploring a whole AR game devoted to the release"
It is all indeed a big "WHAT IF". Yet at the same time, you say:
"I will actually be SHOCKED if a feature alluding to this item is not part of the 3DS remake of Ocarina."
No one can stop you from hoping or dreaming or even coming up with ingenious ways of making this a reality, but I was simply arguing against the point that AR games seem like they're about to get popular.
I take your point about creating a new market for a product rather than reacting to what people already know they want. But for something new to be pushed into the mainstream when there is no current popular demand, you need a product with focus which nails the core concept. E.g. iPhone for touchscreens, Wii for motion controls, Sky+ for DVRs in the UK (and I guess tivo in the US) etc. The 3DS lacks this focus on AR in its marketing (the 3D screen is the big show). From what I've read, it lacks focus on AR in execution too.
When you open the box for the system, the AR cards are in a very carefully and prominently packed envelope with directions on how to use them. In many ways, the AR is hinted in the ads, but becomes a huge focus of the 3DS experience out of the box. If a writer chooses not to write about the AR, that's their prerogative, but I will offer you my point of view where I have seen MANY articles on the AR: just go check out Kotaku's 3DS coverage for one website that went all out with it.
Again, this is more the Trojan Horse mentality. 3D is the magic buzzword of the day, but Nintendo's working on building a grass-roots consumer based advertising effort with the AR Cards. I wouldn't be surprised to find them adding more focus on the AR features when consumers as a whole become more familiar with the concept.
Making the platform an explicit game artefact can go some way to making that work but it's a severe constraint on what can be achieved. I just don't believe a compelling and/or immersive experience is possible with the constraints the hardware imposes. The poor performance of existing phone AR games suggests the public don't find it compelling either.
Tagging things with QR codes offers a partial workaround, but it depends on distance, camera resolution and lighting levels. Active transmitters could provide an alternative, but require a power source and add yet more noise to an already congested set of radio frequencies.
Sure, the AR cards Nintendo has provided are fun, and I've no doubt at all that a significant number of future 3DS games will come with their own set of AR cards - though I doubt they'll be successfully used for anything other than optional minigames. Equally, I'd expect the various "PvP" card games (e.g. Yu-gi-oh) to start including QR-codes on their backs, so that they can be tied into a 3DS game, though the experience with EoJ suggests that people are liable to simply photocopy the QR codes, rather than try to hunt down the rare cards.
But... will people make games which are entirely based on AR cards? Probably, to be honest:) Will they be commercially successful? Probably not, unless they're tied into a major IP - I can see Pokemon cards working well, but I'm not convinced that standalone IP will work.
In terms of al-rel games: people have been trying to make them for a decade now (RIP Majestic, born 2001, died 2002). They've generally failed as commercial entities, except for in a single niche: externally funded, time-bound and tied into a major marketing event.
(I can't help thinking that there's distinct parallels between AR and VR, as well as parallels between al-rel and old-fashioned pen&paper RPGs. VR ended up as a niche product (e.g. flight/driving simulators) and the traditional RPG has a loyal but small following: the majority of people simply aren't interested in it)
It'd be great to see more - and no doubt someone will pick up some VC funding to make a new one - I can see something similar to the GPS drop-caches being implemented, where they scatter QR codes like breadcrumbs. But will they be commercially successful? Again, probably not.
But I'm ready and waiting to be pleasantly surprised ;)
(though I suppose you *could* have a 3DS/Wii game where the Wii and 3DS are sync'd up and the Wii is solely responsible for putting AR cards onto the screen. Hmm. Wonder if anyone's patented that yet!)
AR has a lot of potential, but I still think it's most likely to end up being used for niche purposes only.
I'm a bit concerned about AR performance though, as the demos are all very basic and the frame rate can get pretty bad in certain situations.
However, keep in mind it's not unique to the 3DS. The NGP and the iPhone both do it, and arguably better - after all, the real future of AR is markerless tracking, which has been demonstrated (not perfect quality) on the iPhone:
http://www.ml.sun.ac.za/mobile/markerless-augmented-reality-on-iphone-3gs/
http://computer-vision-talks.com/2011/02/markerless-augmented-reality-on-iphone/
The NGP has enough horsepower to to markerless tracking flawlessly, which will greatly expand the game space. The problem with markers like the 3DS solution is that the physical place space of your virtual items is severely constrained, as you have to keep the card on screen at all times.
But I agree with you about the potential of AR generally. Within five or ten years it will change the world, people will not be able to imagine how they got by without it.
AR has been around for a long time, and it hasn't caught on. That much I think everyone can agree on.
The 3DS has some ARG capabilities and a lot of people are going to own one - that could make it a very strong proponent for ARGs, but that's guesswork at the current stage. I for one don't feel that Nintendo have made a big push for this, but I guess we'll see. This should not be controversial either.
Personally, I don't think that this generation will be the one where ARGs really pick up. The tech, the design, the expertise and the awareness... they aren't really there yet.
I have my doubts that ARGs will reach any greater heights than say, dance-mat interfaces or lightguns, but on the other hand it seems that they are well-suited for emergent, social gameplay in the physical space. That's like their essence... and that might be enough that they will become an amazing thing some day. We'll just have to wait and see.
On a side note, I don't see platforms like the 3DS or the PSP lasting long in the era of Mobile Phones and Tablet computers. Many of these devices offer the same hardware with much more added functionality.