Bryan Cashman (@consulgamer ) is a fourteen-year veteran in the videogame industry, and writes frequently on the topic at CONSULGAMER. As Deloitte Consulting’s video game subject matter expert, Bryan was recognized by Consulting Magazine as a Top 30 Consultant Under 30, and was a member of the Casual Games Association’s Leadership Committee, the Interactive Advertising Bureau and the IGDA. Subsequently, at Gerson Lehrman Group, Bryan managed custom research in the technology, media and telecom industries, and led the buildout of research offerings in the video game industry.
Bryan is currently a Manager at The North Highland Company, providing consulting services to leading media companies in areas such as project management, enterprise transformation and gamification. Articles on this site represent Bryan’s personal opinion, and do not necessarily represent The North Highland Company’s positions, strategies or opinions.
The strength of amiibo sales is surprising, but even more so is Nintendo’s effort to get more revenue out of the company's biggest fans, all while using scarcity to promote consumer uncertainty and drive consumers to purchase the toys immediately.
It's bigger news than it was: Xbox Entertainment Studios could have been Microsoft's killer app for the console wars, and a cheaper means for exclusive content than more AAA games.
amiibo seems like a great way to extend the company's brands to the youth market, but CONSULGAMER sees a number of threats to the product line that could make amiibo another costly disaster for Nintendo.
The CEO behind the indie hit SteamWorld Dig walks us through working with Sony and Nintendo, the strength of good art design, tips for picking platforms and the importance of game pricing.
Do the big publishers risk becoming irrelevant in a digital world where game developers can excel more and more without them?
Using proprietary research, CONSULGAMER documented the importance of pricing strategy for EA in both the buildup to the Super Bowl, and the weeks after.
[Blog - 12/29/2014 - 02:17]
It 's a really good ...
It 's a really good point on Skylanders. I saw heavy discounts to their products throughout the holiday. Overall it still sells more than amiibo, but you 'd have to expect it to lose some shelf space to amiibo once franchise specific toys start rolling out for Pokemon, Zelda, etc ...
[Blog - 11/18/2014 - 01:51]
[Blog - 11/19/2014 - 01:31]
[Blog - 11/05/2014 - 02:08]
[Blog - 09/03/2014 - 06:22]
Robert, great point - it ...
Robert, great point - it may make more sense to do this in a few years, when consoles are more affordable, to start using video content to entice more casual users.
[Blog - 07/22/2014 - 04:41]
I wasn 't going to ...
I wasn 't going to go there, but my informal survey in Smash lines at E3 brought in a lot of sighs. r n r nIt also sounds like you may need a character 's toy in order to bring your customized fighter to a friend 's house. That just ...