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Brian Peterson's Blog

 

Brian is a community manager at Arkadiuma top game development studio developing casual, mobile, social and Windows 8 games.

 

Member Blogs

Posted by Brian Peterson on Tue, 18 Nov 2014 01:51:00 EST in Business/Marketing, Smartphone/Tablet
Is all player feedback created equal? Does every bad review require attention and consideration? This post looks at recent discussion surrounding Monument Valley reviews to find takeaways that can be applied to feedback from any game's community.


Posted by Brian Peterson on Fri, 31 Jan 2014 12:07:00 EST in Business/Marketing, Smartphone/Tablet
Why is everyone talking about this game, and how did it appear at the top of the app charts without any obvious marketing efforts? Word-of-mouth marketing seems to be the answer.



Brian Peterson's Comments

Comment In: [Blog - 04/03/2015 - 01:48]

You can thank Riot for ...

You can thank Riot for that - they did a great job of marketing this term as a way to refer to this genre without mentioning their main competitor.

Comment In: [Feature - 07/24/2013 - 01:00]

It 's happening http://e3.nintendo.com/games/wiiu/mario-maker/ ...

It 's happening http://e3.nintendo.com/games/wiiu/mario-maker/

Comment In: [Blog - 03/17/2015 - 06:13]

If the recently-released Pokemon Shuffle ...

If the recently-released Pokemon Shuffle on 3DS is any indication, then you 're probably right, Tyler. This game uses standard F2P monetization but with a Pokemon theme. It 's worth looking up the Nintendo Direct in which this game was announced just to watch Iwata explain these mechanics. r n ...

Comment In: [Blog - 02/17/2015 - 06:52]

Great article. The gif you ...

Great article. The gif you posted raised a question for me though - how would this change if you wanted the camera to always be ahead of the characters so that the player running to the left can see what 's ahead of them It 's a bit disconcerting to ...

Comment In: [Blog - 11/21/2014 - 02:24]

One feature from Earthbound that ...

One feature from Earthbound that I really wish was in every other RPG: enemies that were significantly weaker than you such that they could be defeated in one regular attack would just surrender if you tried to fight them. You 'd get XP, money and item drops as if you ...

Comment In: [Blog - 11/21/2014 - 02:24]

It 's not surprising that ...

It 's not surprising that this was not mentioned, but Gamestop 's aggressive trade-in and used game campaigns are also significant contributors to devaluation, especially combined with the yearly releases of many AAA game franchises. r n r nGames like Call of Duty and Assassin 's Creed are released yearly, ...